Rebel Meat
- Founded in: 2019
- Number of employees: 3
- Country: Austria
- Website: rebelmeat.com
Which input provides your business model/core technology towards a bio-based economy?
Rebel Meat creates hybrid meat products. We finished development a production process that allows us to create hybrid meat products with the same sensory properties as 100% meat, using only 50% of it. Currently, we are working on a 25% version. This will reduces overall meat content and stet the stage for clean meat.
Which market/clients do you address and which short-term/long-term goals do you have?
We address the big market of flexitarians and environmentally conscious meat eaters. We started sales to specialised burger restaurants in Austria and plan to be available Austria-wide end of 2019. 2020, we plan to address the retail market in Austria and expand to Switzerland. Product development: reduce meat content to 25%. Our long-term goal is to introduce products with 25% clean meat.
What makes your approach unique compared to other stakeholders in the field?
Currently, there are no hybrid meat products available on the Austrian market. We adapted our production method to equipment that is commonly found in meat- processing facilities to make our technology easily scalable. The mushrooms emulate meat consistency and we developed a process to fully eliminate the typical mushroom off-flavour. No artificial flavouring, colouring or other additives.
You can meet Rebel Meat at EFIB in Brussels on 30 September – 2 October 2019.